Get the Right Answers You Need
for Today's Crucial ROI Issues

U.S. corporations have grown impatient with pie-in-the-sky promises for new information technology: it will boost operating flexibility--drive customer satisfaction--enhance employee productivity. The days of wide-eyed technology buying are over, and CFOs are stepping into the breach, imposing time-tested ROI metrics on E-business efforts, value chain automation, even Web-based finance. Boards of directors want assurances that new IT spending will support strategic initiatives but, at the same time, reduce operating costs. CFOs are choosing vendors, vetoing purchases, and demanding hard evidence of value. But many finance executives find themselves thrust into this new role without knowing, really, what factors lead to IT program success or failure--or what options they have to make sure that investments in IT produce a sustainable economic benefit.
This conference is designed to address these challenges directly. You'll hear what your peers are doing to plan, implement, and measure IT investments. Two renowned metrics innovators will show you how their landmark concepts can help you define and realize IT Value. And we'll present results from a new survey on measuring the ROI of customer-centric technology. No doubt many of these issues are high on the list of challenges facing your own organization. If so, I encourage you to bring your finance team to San Francisco for this exciting event. I look forward to meeting you there!

Regards,
Mary Driscoll
President & Editorial Director
CFO Executive Programs


Featured Speakers include:
Robert Kaplan - Professor of Leadership Development, Harvard Business School
and Chairman, Balanced Scorecard Collaborative
Bennett Stewart - Senior Partner,Stern Stewart & Co.
Janet Brutschea Haugen - SVP & CFO, Unisys
Stephen McGowan - EVP Corporate Resources & CFO, Sun Microsystems
Raj Rajaji - EVP & CFO,Manugistics
Shafeen Charania - Director of Business Value Group, Microsoft
Roger Millay - SVP & CFO, Airgas