There is no prerequisite or advanced preparation for this program. Registered with the National Association of State Boards of Accountancy as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses. Complaints regarding sponsors may be addressed to NASBA, 150 Fourth Avenue, Suite 700, Nashville, TN 37219-2417, .

The CFO Rising conference will be held at the Renaissance Waverly Hotel,
Atlanta, GA on March 14-17, 2004.

Keynote Addresses:
Richard Breeden, former SEC Chairman and Court-Appointed Corporate Monitor for MCI (WorldCom), currently serves as Corporate Monitor of WorldCom, Inc, on behalf of the U.S. District Court overseeing the case involving history's largest corporate fraud and the largest bankruptcy in U.S. history. He is responsible for overseeing efforts to insure that fraudulent activities, self-dealing and financial abuse at WorldCom have been halted, and for recommending new systems of corporate governance and compensation. He will discuss his recommendations based on his extensive and longstanding experience in issues of corporate governance and corporate financial, legal and ethical responsibilities.

James M. Schneider, SVP and CFO, Dell, Inc., will discuss how smart competitive strategy has been a hallmark of the Dell success story. Less well known, perhaps, is the vital role of the finance group in strengthening financial discipline across the company. Hear how Mr. Schneider ensures continued excellence in finance leadership and positions finance to provide sound decision support capabilities at this outstanding company.

Keith Sherin, SVP Finance and CFO, General Electric, will discuss GE's story and the role finance has played in dealing with a challenging economic environment, and increased investor and regulatory scrutiny. He will talk about the actions GE has taken to improve transparency and governance, strengthen controllership and risk management, and fortify its strategy. He will illustrate the leadership role finance plays in successfully making these changes, and share GE's finance mission and how to build a function that will endure and thrive in a complicated and fast changing world. Hear how one of the best-run companies in the world is succeeding in today's tumultuous environment.

Other Featured Speakers:
Barbara Hackman Franklin - President & CEO, Barbara Franklin Enterprises, and former U.S. Secretary of Commerce, Directorships on Corporate Boards and Audit Committees
Gary Perlin- CFO, Capital One Financial Corporation
Robert Ryan - SVP and CFO, Medtronic
Richard Roth - Chief Research Officer, The Hackett Group, a division of Answerthink
Ray Silcock - EVP and CFO, Cott
H. David Sherman - Professor, Northeastern University's College of Business Administration; Adjunct Professor, Tufts University School of Medicine
Dan Laufenberg - VP and Chief US Economist, American Express
Edward Williams - SVP & CFO, ITT Industries
Steve Player - North American Program Director for the Beyond Budgeting Round Table
Jim DeLoach - Managing Director, Protiviti
Julia Homer - Editor-in-Chief, CFO Magazine
Jonathan Schiff - Executive Director, Finance Development & Training Institute
Sarah Gainer - VP Finance Transformation, Motorola
Anita Tilley - Managing Director, BearingPoint Consulting






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