The Spring 2002 eCFO Conference will be held at the New Orleans Marriott
in New Orleans, Louisiana on April 7-10, 2002.


Keynote Addresses:

James Champy, Chairman of the Consulting Practice at Perot Systems, will speak about the changed business and technology context in which we operate, what he believes the surviving new business models will look like, and the design principles required to get there. He will introduce the concept of E-engineering, a combination of strategy and process redesign.

Donald Hughes, CFO of Lands' End, will discuss how Lands' End has capitalized on the Internet channel by investing in tools that aid the customer and allow for a profitable channel. He will also discuss how E-commerce channel investments such as best-of-breed search engines, virtual models to aid customer fit, and technology allowing the customer to customize clothing have had a return on investment for Lands' End.

Stephen Brobst, CTO of NCR, will explore how the game has changed regarding the implications for business deployment in the Networked Economy. Learn about the latest thinking on the four strategic pillars for creating sustainable competitive advantage: 1) organization change capability, 2) intellectual capital, 3) customer relationship management, and 4) strategic brand management.

Murray Demo, CFO of Adobe Systems, will speak about how today's dynamic business environment demands that corporate management operate on a real-time basis with real-time financial information. In addition, the Internet is enabling the centralization of financial processes and reporting which improves a company's ability to manage the global business on a real-time basis. This session will explore how Adobe Systems delivers real-time, multi-dimensional reporting via the Web.

Thomas Koulopoulos, CEO of Delphi, a leading industry consultant, lecturer at the Boston College Graduate School of Management, and author of six books, is known among Global 2000 firms for his beyond-the-edge view of the turbulence created by the collision of technology and business. In this dynamic presentation, he will argue that the CFO now has to perform a tough balancing act as the basic issues of control, audit, and systems integration meet head on in a volatile economic climate. He will explain why the CFO must be a critical player in business technology strategy as a company seeks to build the systems it needs to meet shareholder demands in the years ahead. This session will help the CFO clarify the proper steps for integrating the multitude of systems, applications, and data sources that provide the information needed to make sound financial decisions. Learn how technologies such as portals, Web services, single point of access, and syndicated applications will change the CFO's role and responsibilities.

Other Featured Speakers:

Ron Markezich - General Manager, Finance and Administration IT, Microsoft
Ivan Feinseth - SVP and Investment Officer, First Union Securities
Michael Bryant - CFO, UPS Capital
Michael Plourde - President, Glenlake Financial
Tony Battaglia - CFO, American Beverage
Leland Putterman - CEO, Acorn Systems
Bob Cecil - Partner and Head of the North American Practice, Gunn Partners
Andrea Anderson - Director, Product Management, mySAP Financials, SAP
Howard Lackow - SVP, Outsourcing Institute
Scott Leibs - Senior Editor (Technology), CFO Magazine
Liv Watson - Director of XBRL, Edgar Online
Rob Blake - Director of Product Strategies, FRx Software
J. Louis Matherne - Director of Business Assurance and Advisory Services, AICPA
Clay Shirky - Senior Analyst, O'Reily
Brian McCarthy - Senior Manager, Accenture
Brad Rucker - Executive Director, Digital Enablement, EDS
Steven John - VP, Strategic Finance, AVNET


Click here for more detailed speaker information


Networking Opportunities

"The opportunity to network" continues to be cited as one of the top reasons people attend a conference. The eCFO Conference and Expo will have interactive sessions, exhibit hall hours, and ample break time, receptions and luncheons so you can get to know your peers. Don't miss the opportunity to renew old friendships and create new contacts at eCFO!