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Dear Finance Executive:
Here's a question most CFOs don't want to be asked in public: Are your planning, budgeting, forecasting, and reporting capabilities creating value - or destroying it?
According to the latest survey by CFO Research Services, the sponsored research arm of CFO magazine, 90% of CEOs are demanding higher-quality analytical output from finance, but most CFOs can't deliver. We all know why. Hide-bound planning and budgeting protocols and organizational reliance on spreadsheet-based financial management have frozen finance in a state of intellectual irrelevance.
The thaw has begun. CFOs tell us they are now moving fast to set things right. Over the next 18 months, in fact, two out of three CFOs will upgrade their corporate performance management capabilities. Want to know what the end-goal looks like? We've teamed up with Professor Richard Nolan from Harvard Business School and with Comshare to bring you a powerful, peer-group learning experience that will help you define, once and for all, the state-of-the-art in corporate performance management. This compelling event, titled Dynamic Finance: Advanced Concepts in Corporate Performance Management, will be held on June 3, 2003 in New York City.Professor Nolan, the author of the widely acclaimed book, Sense and Respond, will discuss his latest thinking and applied research in the realm of dynamic financial forecasting. Our Research Director, Don Durfee, will share the results of his recent study, What CFOs Want in Corporate Performance Management, a project undertaken with support from Comshare. You'll also hear from a panel of senior finance executives who have been working non-stop to upgrade their planning, forecasting, and analysis processes. In total, you'll walk away with a granular sense of what other large-corporate finance executives mean when they talk about building: Forecast accuracy suitable for volatile business conditions; Visibility into current results and insights on future performance trends; Dynamic, driver-based decision-support for unit managers on demand; Alignment between performance management and business strategy; Effective planning, budgeting, forecasting, consolidation, reporting, measurement, and analysis.
I promise that you'll find this commitment of one morning of your time well worth it. And, assuming your schedule permits, you will enjoy the opportunity to network with other senior finance executives over a sumptuous lunch, and then attend an afternoon session presented by Comshare. This workshop will prove invaluable if you are currently in the process of evaluating how advanced performance management processes and systems can be deployed to implement, monitor, analyze, and refresh business strategy.
To register for this meeting of senior finance executives at a special value price of just $150, call or visit www.cfo-cpm.com today.
Regards,
Mary Driscoll
President
CFO Executive Programs and CFO Research Services
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